Jeremie Lortie

Creative Director + Designer

LIV GOLF

Conceptualize and lead execution on all team related graphics from digital to events and activations.

Reverse Retro campaign

creative Direction + Design | Florida Panthers

Conceptualized and led the execution of the 2022-23 Reverse Retro campaign. Worked closely with the photography and video teams to capture unique content for the campaign. The vibrant jersey represents South Florida extremely well, so we opted to emphasize this vibe even further and go all out on the Florida theme - What better way than taking the players on a fishing boat in the middle of the Atlantic Ocean on a sunny day. All assets will be used throughout the season on social, digital and out-of-home marketing.

Freelance work

creative Direction + Design | Liverpool FC, Sherwood Hockey, Volleyball Canada, Trinity Western University

Freelance projects with world renowned brands such as Liverpool FC, Sherwood Hockey, Volleyball Canada, Trinity Western University, and many more. Worked on individual digital assets and led creative direction on full season projects.

2022-23 Media day

creative Direction | Florida Panthers

Led the 2022-23 Media Day creative direction for all photography assets. Worked closely with the players and the photography team to ensure we capture engaging and creative photos for the 2022-23 season. These photos are used throughout the season on social, out-of-home, print, and marketing assets. They are also used for all promotional graphics for the Florida Panthers Team Shop.

Personal experimentation

Design + Exploration | personal

Creative exploration on personal projects. Pushing the creative envelope on colors, techniques, and treatment.

2022-23 Season Brand look

creative Direction + Design | Florida Panthers

Defined and led creative development of the visual identity, including all social and marketing assets, for the 2022-23 Florida Panthers season look. Created a core design system for easier campaign expansion.

2022 Stanley Cup Playoffs

creative Direction + Design | Florida Panthers

Led the Design team in the development of the Stanley Cup Playoffs creative campaign. Created key out-of-home assets, social graphics and templates, specialty merchandise, and custom tickets. This branding and marketing campaign proved to be successful throughout the South Florida market, resulting in strong fan presence throughout the Stanley Cup Playoffs.

Panthers Playoffs Hockey is all about intensity and physicality. It's the every day battle, the grind, the tears and the blood. All that hard work for one common, blazing goal – To raise the Stanley Cup. Our Time to Hunt Playoffs Campaign represents all of these raw and roaring emotions. We aim to combine the sheer intensity and the day-to-day grind of hockey, while staying on brand and showcasing our unique, vibrant and tropical environment.