AboutCreative Direction + Design Jeremie Lortie is a passionate Creative Director with over a decade of experience shaping brands in the sports industry. At LIV Golf, he leads the creative team, crafting distinctive visual identities for all 13 league teams. Previously, as Creative Director for the Florida Panthers, he oversaw the creative department, drove strategic planning, and produced industry-leading content for one of the NHL’s top franchises. Before moving to the U.S., Jeremie worked with multiple European sports organizations while also competing as a professional volleyball player.
Now, Jeremie is channeling his experience into launching a high-performance creative studio dedicated to sports branding. Specializing in bold team identities, dynamic logos, and immersive fan experiences, the studio fuses strategy, storytelling, and design to capture the true spirit of competition. With the energy, grit, and precision of sports at its core, the studio creates brands that dominate on and off the field.