For the Florida Panthers x Adidas Reverse Retro launch, one of the most high-profile campaigns in franchise history, Jeremie led the creative charge from concept to completion. He developed the overarching creative direction, pitched the vision internally, and orchestrated every stage of execution. From securing a luxury yacht as the primary shoot location to building the shot list and overseeing on-site art direction, Jeremie ensured every element aligned with the bold, modern energy of the campaign.

Under his leadership, the initiative delivered a dynamic suite of assets spanning social, digital, retail, and press channels, creating a unified and memorable brand moment. The launch became one of the NHL’s most talked-about campaigns of the season, cementing the Panthers’ reputation for innovative, high-impact storytelling both on and off the ice.