LIV GolfArt Direction + Design

At LIV Golf, Jeremie was entrusted with shaping the league’s visual foundation from its inception, evolving the pre-existing team logos into complete and distinctive brand identities for all 13 teams. He crafted a distinctive and cohesive aesthetic that extended across every brand touchpoint, from large-scale event signage and team identities to merchandise, credentials, lanyards, and more. Beyond physical assets, Jeremie authored the teams’ comprehensive digital and social style guide, setting the creative standards that ensured a seamless, elevated presence in every medium.

His work wasn’t just about design — it was about creating the visual DNA of a new sports league, balancing innovation with consistency to capture both the excitement of the game and the personality of each team. This rare opportunity allowed him to unite multiple brands under one visionary framework, delivering an experience where every detail felt intentional, polished, and unmistakably LIV Golf.



Visual Development



Social


Event Signage



Logo Development


Merchandise



Team Championship - Michigan

©JEREMIE LORTIECREATIVE DIRECTION + DESIGN2025